Moving on ...

DE.NIMES

So I have my final idea for my brand... it is based on the concept that you buy a ball that contains a small pair of jeans (new born size) the jeans have the ability to grow and change shape according to how you wash them in the ball in the washing machine... by selecting temperature and wash cycle and length you are able to produce a totally made to measure and unique pair of "DE.NIMES"( taken from the founder of the fabric: Serge De Nimes) for example wash the ball at 40 degrees for 60 mins and you get a mid fit straight leg jean, wash the same ball at 60 for 1hr and 30 mins you get a very skinny low rise jean!The target market for the jean will be young/creative/ and unique people, they are classified as a type 55 on upmystreet.com, and are interested in current affairs, art, music, fashion and culture, they have a low income however spend a lot of it on different and creative fashions they often customize and buy vintage clothing.