Advertising Ideas

Basing the targeting of the brand on my desired consumer I have decided to build my advertising and branding on more underground and exclusive techniques. My moving image clip will be a viral which will be accompanied by posters and some form of leaflet/badge/T-shirt. The advertising will be profile advertising and concentrate on brand awareness. It will rely heavily on word of mouth, but i am confident this will work effectively within my target market as this is the way their social life and networking often works. It maybe that I create a blog and a Facebook group also in order to build up hype and interest in my brand, it will also increase my brand physicality and awearness.