4 C's

This is the table of 4 C's, it gives an overview of each device and its advantages and disadvantages in the context of communications and branding. It is evident from looking at the table that TV has the lowest amount of accuracy when it comes to targeting and flexibility and a very low level of control on behalf of the company/brand, and ironically costs the most. the Press show a good balance of control cost, flexibility and also has a large potential to be seen by many people. mediums such as Radio, and Cinema although may capture a more concentrated audience, with a higher level of accuracy when targeting it does not reach such a wider spectrum of people. Finally the Internet, this i found the hardest to summerise as it encapsulates all of the different elements it is at the same time seen by a ver large amount of people and control of targeting and accuracy can be low, but at the same time it can be extremly high. The internet is also cost effective and uses up less of a companies time and investment.