New Brief

New Brief...develop a NEW BRAND for a prescribed target market of your own choice, from within the fashion industry...

First Ideas: Men's Tailoring... The budget part of the market is full of different options and great pricing although not very inventive with designs, you get what you pay for, on the other hand High end tailoring for men also provides a strong range and great detailing and high fashion looks, I believe the mid-range market however is weak and is by no means an accurate representation of the cheaper brands infused with the Higher Brands, I therefore believe there is space within this market, and want to create a young professional male brand that takes inspiration from brands such as Vivienne Westwood and the vintage fashions currently in trend but at mid-market prices.